Drugstores and smugglers’ shops in Sheung Shui are already selling mooncake! But bakery outlets of the mooncake manufacturers such as Wing Wah and Maxim do not yet have mooncake for sale. Oddly enough?
North District Parallel Imports Concern Group first wrote on their fb group that they have discovered Sheung Shui has mooncakes from Maxim and Peninsula Hotel.
Mingpao news followed up next day (the original article is no longer accessible but a pirate website has a backup.) They found that one drugstore sells “Maxim white lotus seed with double egg yolks mooncake” at HKD 175 each box, cheaper than the official discounted price which is HKD 205. Even more interesting is that the reporters have purchased 4 boxes of mooncakes, then check its authenticity by scanning the QR code on the box. All are valid.
Maxim replied to the newspaper that they have supplied to Wellcome, Mannings, 7-11 and duty-free shops at the border, but never to drugstores. Drugstores explained that they bought the stock from Maxim’s underwriters. The stocks areplanned to be sold to Southeast Asia or to China.
Inspired by the news article, North District Parallel Imports Concern Group made a trip to Shek Wu Hui:
1) At the train station, a woman moves two packs of mooncakes 14.8 kg each. Together her luggage is over the weight limit.
2) Mooncake everywhere. Almost everyone is carrying a bag of mooncakes.
Then the group travelled into the alley which has been trasnformed into a smugglers’ hideout… We will continue the adventure in Part 2.